How To Sell Your Company | Dan Martell

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How do you sell your startup or business? At one point or another, you might consider selling your company. In this video, I share what I've learned from the process od selling 3 companies. These strategies will help you get the most from any deal.

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So here’s the deal.

(See what I did there?)

At some point, if you start a company – you’re going to think about selling it…

… or maybe you don’t plan on selling it, but one day someone may show up and offer to buy it – that’s what happened to me.

Regardless, I want to help you make that process way easier so you can optimize the outcome and reduce the amount of time involved.

Having gone through the process 3 times for my own companies (and several other times for companies I’ve invested in), I’ve discovered 3 key strategies that can help you get the most out of the deal.

The key is to be proactive in your strategy…. even if you never plan on selling, it might make sense to spend some time over the next few years to build the right relationships to allow you to sell your startup for more than it’s worth.

It could be the highest leveraged time – from a cash ROI – that you’ll ever get :).

Here’s what I go over:

- Whitespace: How to figure out who would be a good fit to acquire you.

- 21 People: Who are the right people to connect with? It usually comes down to 21 people in the world who will be involved in making this decision.

- Teaching to Connect: The right approach to use when connecting with potential acquirers.

Leave me a comment below and tell me what you would do with the money if you sold your startup?

How would that impact your life? Your family? How would you spend your time if you didn’t need to work?

Love to hear from you in the comments.

Have an amazing day!

With gratitude,


Don't forget to share this amazing entrepreneurial advice with your friends, so they can be inspired too:


“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses:, Spheric, and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce, and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

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