How To Distribute Startup Equity (The Smart Way) | Dan Martell

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Having issues deciding how to split up the equity in your business between your team (co-founder), advisors and potential investors? In this video, I provide some guidelines and some major DON’TS when thinking about startup equity.

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Okay.

Due to popular demand, I’ve decided to finally tackle the billion dollar beast.

And while it’s not easy to have a conversation about startup equity without putting the faint of heart to sleep, it’s territory that simply can’t be overlooked.

Because for any growth-oriented entrepreneur entertaining the idea of handing out equity in their company, the math absolutely matters…

And one small misstep can be the difference between accelerated growth or the speed pass to startup hell.

So if you’ve ever wondered what a healthy equity breakdown looks like for all key stakeholders (founders, advisors, investors and team members)…

… then give this new video a quick spin.

As you can see, used appropriately, equity can be an amazing way to incentivize team members and attract key advisors and investors.

Like I did with Uber’s Travis Kalanick

But if you don’t enter the conversation with clear knowledge of the right benchmarks to shoot for…

… then you’re setting yourself up to either give too much away or lose talent and investors to other startups playing a much sharper numbers game.

So get your numbers right.

Make the right offers.

And then step up to the plate and use equity for the growth accelerant it is.

To splitting the pie…

(and watching it grow),

– Dan

Don’t forget to share this entrepreneurial advice with your friends, so they can learn too:

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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

Get free training videos, invites to private events, and cutting edge business strategies:
http://www.danmartell.com/newsletter


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