Daymond John Mentor Lesson: How to Launch a Fashion Business

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How to launch a fashion business with Daymond John.

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"Always start with your local store and become a local hero. That's how you get attention, you start to get people who become your local cheerleaders. You don't want to scale too quickly, you don't want to take out a big loan until you start to sell, see what works, what doesn't work. And then when you have all the bugs out of the line, then you can go further and further."

As part of Shopify's Build A Business Competition, Daymond John lays out his keys to successfully creating a fashion powerhouse. While the focus is on fashion, Daymond's advice on lean growth and partnerships applies to all businesses.

Each week we release a new video from one of our mentors: Tim Ferriss, Daymond John, Eric Ries and Tina Roth Eisenberg.

Come up with a product to sell, open an online store using Shopify, and start selling. Compete for over $500,000 in cash, prizes and mentorship!

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