Chapter 9: The Retail Sales Cycle & Training Your Employees

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An Insider’s Guide to Running a Successful Retail Store
Chapter 9: The Retail Sales Cycle & Training Your Employees

So now you have your store. You have the perfect location. You have a great staff but we still need to train them in sales. I always joke that it's five easy steps. None of them are easy and there's a lot more than five.

Video Highlights:
0:25 Commissioned sales
0:50 Build a team
1:08 It’s all about how you greet the customer
2:26 How to show your customer what they need, not what they want
4:13 The customer will let you know when they’re done shopping
4:30 Closing the sale
5:11 Follow up

This video is a part of Shopify's Ecommerce University's 11 part video series on running a successful retail store. Watch all 11 free videos » http://bit.ly/103EZbF

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