Chapter 6: The Key to Effective Store Merchandising

An Insider’s Guide to Running a Successful Retail Store
Chapter 6: The Key to Effective Store Merchandising

Merchandising a retail store has a tremendous amount of science and psychology behind it. They tell us that we should merchandise for the five senses, but the truth is, we have more than five senses.

Video Highlights:
0:23 Our subconscious senses
0:40 How to set the mood/environment of your store
0:55 Case Study: Hollister
3:13 Rules to follow
3:50 Case Study: Target
4:38 Case Study: Gucci, Prada, Louis Vuitton

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