An Insider’s Guide to Running a Successful Retail Store
Chapter 2: How to Determine Your Target Market
Understanding who your target market is, is key to understanding your business.
You're always taught to know your demographics, but demographics lied to us. I can give you a hundred different examples of people that have million dollar homes and they drive fancy new cars, and they have two kids in private school and where does that customer shop? They shop at Target.
0:25 Know your demographics.
0:45 Understanding the psychographics of the consumer - the reason why the buy things.
1:19 Understanding your consumer’s shopping routine.
1:42 Understanding price resistance and sizes.
2:22 The overall image of your store.
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