Chapter 10: Running a Successful Sale & Event

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An Insider’s Guide to Running a Successful Retail Store
Chapter 10: Running a Successful Sale & Event

The four types of sales every retailer should be running.

Video Highlights:
0:28 End of season sale
0:52 Clearance sale
1:20 Liquidation sale
1:56 “Use at your discretion” / “get rid of your losses” sale
2:40 Create a sense of traffic when you’re running a sale
2:54 Build cash flow from sales for next season’s buy
3:05 Getting feedback from your customers through sales
3:25 Keep the store looking fresh
3:45 Create a fashion emergency
4:23 Don’t start sales at less than 50% off

This video is a part of Shopify's Ecommerce University's 11 part video series on running a successful retail store. Watch all 11 free videos »

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