An Insider’s Guide to Running a Successful Retail Store
Chapter 1: The 5 Rules No One Tells You About Retail
One of the mantras that we like to start with in getting our clients in the right mindset is this. How do I work as little as possible for the most amount of money? If you have that mindset from the first day you open up your store, you're going to be successful.
0:56 1. You’re not opening up a store for your ego - you’re opening a store to make money.
1:31 2. Don’t buy the things you like - buy the things that sell.
1:55 3. Don’t think small. Look at the bigger picture.
2:34 4. Don’t plan on working in the store. Buying is a full time job.
3:44 5. Don’t quit your day job.
This video is a part of Shopify's Ecommerce University's 11 part video series on running a successful retail store. Watch all 11 free videos » http://bit.ly/103EZbF
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